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Measureable goals
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Audience/Stakeholder | Communication method(s) |
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Staff and Volunteers (internal general) Yammer Intranet (Rules?) |
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Volunteers |
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Beneficiaries | Under our control
Outside our direct control
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Comms team (Marketing / Social Depts) |
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Management (directorate) |
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Stroke of Luck Communication Plan
Phases | Audience | Method | Content | Responsible | When |
|---|---|---|---|---|---|
Production | Comms team (Marketing / Social Depts) | Communicate the start date and goal(s) of the campaign / schedule meeting | TBC | ||
Meeting | Plan / discuss social media campaign (if they're on board) | TBC | |||
Already in place | Beneficiaries (Under our control) | MSG Site | News post - looking forward to Campaign | Alex | |
February | Beneficiaries (Under our control) | MSG Site | News Blog article talking about the production process  | Alex | |
MSG Newsletter | Looking forward to exercise videos using the below  | Lisa | |||
Week 0 - Week before video release | Beneficiaries (Under our control) | MSG Forum | Post in announcements category with schedule | Ashley | Thursday of week 0 |
Staff and Volunteers | Intranet | Write Blog post (announcement and details of programme) [image from video] | Alex | ||
Make sure this news post goes onto weekly bulletin | Lisa? | ||||
Week 1 - Strength | Staff and Volunteers | Yammer | Reminder and link to Intranet page for details of production process Make sure this links to YouTube playlist and MSG landing page | Ashley | Monday of week 1 |
Beneficiaries (Under our control) | MSG Site | News article announcing the start of the Campaign - this will be the main landing page [image: either from videos or generic of people exercising] | Alex | Monday of week 1 | |
MSG Site | Videos added to MSG - Keeping Active | Alex | ad hoc | ||
YouTube MSG | Videos / Playlist CTA - End Cards / Description | Alex | ad hoc | ||
YouTube MSG | Post about the start of the Campaign [image from video] | Alex | Monday of week 1 | ||
MSG Forum | Post in "Getting active after stroke" to announce the schedule | Ashley | With release of first video | ||
MSG Forum | Reply to post in “Getting active after stroke” with the link to week 1 videos | Ashley | Monday of week 1 | ||
Beneficiaries (Outside our control) | YouTube (stroke.org) | Post about the start of the Campaign | Wednesday of week 1 | ||
Stroke.org | Make sure website links get updated | ||||
Social Media organic | Announcing start of campaign (tagging in Stroke of Luck) | Monday of week 1 | |||
Stroke of Luck | TBC | n/a | |||
Week 2 - Stability | Beneficiaries (Under our control) | MSG Site | Add videos to video & landing pages | Alex | ad hoc |
YouTube MSG | Videos / Playlist | Alex | ad hoc | ||
MSG Forum | Reply to original “Getting active after stroke” to announce the start of week 2: “Stability” | Ashley | Monday of week 2 | ||
Beneficiaries (Outside our control) | Social media organic | Sharing a video / link to our post with all the videos (tagging in Stroke of Luck) | Wednesday of week 2 | ||
Stroke of Luck | TBC | TBC | |||
Week 3 - Stamina | Beneficiaries (Under our control) | MSG Site | Add videos to video & landing pages | Alex | ad hoc |
YouTube MSG | Videos / Playlist | Alex | ad hoc | ||
YouTube MSG | Post to update on progress of campaign (excited about the feedback we're getting) | Alex | Thursday of week 3 | ||
MSG Forum | Reply to original “Getting active after stroke” to announce the start of week 3: “Stamina” | Ashley | Monday of week 3 | ||
MSG Newsletter | ?? | Lisa | |||
Beneficiaries (Outside our control) | Social Media organic | Sharing of 1-2 videos (tagging in Stroke of Luck) | Wednesday of week 3 | ||
Stroke of Luck | TBC | TBC | |||
Week 4 - Flexibility | Staff and Volunteers | Yammer | Post in All Company that we’re in the last week of the campaign (link to intranet news and maybe some of our other collateral) | Ashley | Monday of week 1 |
Beneficiaries (Under our control) | MSG Site | Add videos to video & landing pages | Alex | ad hoc | |
YouTube MSG | Videos / Playlist | Alex | ad hoc | ||
YouTube MSG | Post to say that the campaign is over, but you can find all the videos on this playlist | Alex | Friday of week 4 | ||
MSG Forum | Reply to original “Getting active after stroke” to announce the start of week 4: “Flexibility” | Ashley | Monday of week 4 | ||
Beneficiaries (Outside our control) | Stroke.org | News post to say the campaign is now over but you can find all the great content over on our sister site | Thursday of week 4 | ||
Social media organic | Sharing of the completed video library and/or playlist page | Friday of week 4 | |||
Stroke of Luck | TBC | TBC | |||
Post / During Washup | Staff and volunteers | Yammer | Results of the campaign (mini report) in All Company | Clement | TBC |
Intranet | Blog post reflecting on production and results of campaign  | Alex | TBC | ||
Management | Washup meeting | Dissection of production, running and results of campaign, lessons learned, etc | Clement | TBC | |
Directorate meeting | Results of campaign | Clement | TBC | ||
Beneficiaries (Under our control) | MSG Site | Next team blog post - all videos, reflection on process, great to work with Stroke of Luck, funny pictures from production process, etc | Alex | April | |
MSG Forum | Poll to enquiry how people found the program | Alex | |||
MSG Site | Blog post about the benefits of strength training on stroke recovery and embedded videos | Ashley | TBC | ||
MSG Site | Blog post about the importance of stability exercises with embedded videos | Ashley | TBC | ||
MSG Site | Blog post about the importance of stamina exercises with embedded videos | Ashley | TBC | ||
MSG Site | Blog post about the importance of flexibility exercises with embedded videos | Ashley | TBC |
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Key communication points / messages
| Info |
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For stakeholder communications pro tips from Atlassian teams visit: https://www.atlassian.com/team-playbook/plays/stakeholder-communications-plan |