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General Department goals:
Re-written goals from LisaOutward facing goals:
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Measureable goals
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Our stakeholders
Audience/Stakeholder | Available options |
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Staff |
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Volunteers |
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Beneficiaries | Under our control
Outside our direct control
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Comms team (Marketing / Social Depts) |
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Communications team |
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Management (directorate) |
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Key communication points / messages
Audience | Key message | Supporting message | Call to action | Secondary call to action |
Beneficiaries | Being active is a great way to improve overall health throughout your recovery. It can help improve mood and increase energy levels. It can also help reduce the risk of another stroke. | Working with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, the videos offer three levels of difficulty and cover different aspects of movement. | You can watch each weekly video by visiting our page on My Stroke Guide. (add hyperlink)
| You can also subscribe to the My Stroke Guide YouTube channel |
Supporters | The Stroke Association have teamed up with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, to produce a stroke-specific 4-week programme of short videos to help people who have had a stroke be more active at home. | The videos offer three levels of difficulty and cover different aspects of movement. | You can share the videos by visiting My Stroke Guide YouTube channel.
| Help us to create more resources that help people affected by stroke to rebuild their lives. stroke.org.uk/donate |
Professionals | The Stroke Association have teamed up with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, to produce a stroke-specific 4-week programme of short videos to help people who have had a stroke be more active at home. The videos offer three levels of difficulty and cover different aspects of movement. Each video is led by a qualified physiotherapist and includes written coaching notes to emphasise points to work on. | An introduction video explains how the videos work and how stroke survivors can assign themselves to a level of difficulty. There is also a video for carers to help them feel confident in supporting the person who has had a stroke. | If your patients are looking for support and encouragement to keep active, please share these videos. Visit our page on My Stroke Guide. (add hyperlink)
| You can also subscribe to the My Stroke Guide YouTube channel.
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Our people, incl. volunteers | The Stroke Association have teamed up with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, to produce a stroke-specific 4-week programme of short videos to help people who have had a stroke be more active at home. The videos offer three levels of difficulty and cover different aspects of movement. Each video is led by a qualified physiotherapist and includes written coaching notes to emphasise points to work on. | An introduction video explains how the videos work and how stroke survivors can assign themselves to a level of difficulty. There is also a video for carers to help them feel confident in supporting the person who has had a stroke. | Help rebuild lives, and share this 4-week programme with our audiences. Go to mystrokeguide.com/news (suggest sign post people to the main site) | You can also share the My Stroke Guide YouTube channel |
Stroke of Luck
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communication/
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action plan
Date | Phase | Audience | Channel | Message Content | Lead |
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Production | Internal comms | Request for Submit intranet article announcement and details detail of programme | Alex | ||
Production | Social media marketing | MeetingPlan / discuss | Submit brief
| Lisa/Alex/Ashley | |
Production | Stroke.org team / Web Support | Meeting | Discussion about updating org.uk pages / news | Lisa/Alex/Ashley | |
Production | Beneficiaries (Under our control) | MSG Site - blog | Production process reflection: why exercise is important in recovery, working with ASL again, etc  | Alex | |
Production | Beneficiaries (Under our control) | MSG Forum - Exercise category | We want your opinion, what do you think of this video? [short preview of the video] Add a poll | Alex/Ashley | |
Production | Beneficiaries (Under our control) | MSG Newsletter | Looking forward to exercise videos using the below  | Lisa | |
Week -1 | Staff (and Volunteers) | Intranet - News article | Publishing announcement and details of programme | Internal comms | |
Wednesday | Week -1 | Internal comms | Request for inclusion in “Your week”
| Ashley | |
Week -1 | Internal comms | Request for inclusion in “Monthly digital newsletter” | Ashley | ||
Thursday | Week 0 | Beneficiaries (Under our control) | MSG Forum - announcements | Excited about programme starting next week, here is the schedule | Ashley |
Week 0 | Staff | Your week - weekly bulletin | Link to Intranet article, relying announcement and details of programme | Internal comms | |
Week 0 | Volunteers | Monthly digital newsletter | Link to Intranet article, relying announcement and details of programme | Internal comms | |
Monday | Week 1 - Strength | Staff (and Volunteers) | Yammer - All Company | Reminder of start of programme. Include full schedule and link to Intranet page for details of schedule Make sure this links to YouTube playlist and MSG landing page | Ashley |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG Site - News | Announcing the start of the Campaign - this will be the main landing page | Alex |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG Site - Video library | Videos added | Alex |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG YouTube - Videos | Videos added (CTA - End Cards / Description) | Alex |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG YouTube - Post | Announce start of the campaign | Ashley |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG Forum - Getting active after stroke category | Announce start of campaign and post the schedule | Ashley |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG Forum - Getting active after stroke category | Reply to post in “Getting active after stroke” with the link to week 1 videos | Ashley |
Monday | Week 1 - Strength | Beneficiaries (Outside our control) | Stroke.org | Are there Update website links that need updating? | Lisa/Websupport/Alex/Ashley |
Monday | Week 1 - Strength | Beneficiaries (Outside our control) | Social Media organic | Announcing start of campaign (tagging in Stroke of Luck) | |
Monday | Week 1 - Strength | Beneficiaries (Outside our control) | Stroke of Luck | TBC | ASL |
Monday | Week 2 - Stability | Beneficiaries (Under our control) | MSG YouTube | Videos / Playlist | Alex |
Monday | Week 2 - Stability | Beneficiaries (Under our control) | MSG Site - News & Video library | Add videos | Alex |
Monday | Week 2 - Stability | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Reply to original “Getting active after stroke” to announce the start of week 2: “Stability” | Ashley |
Wednesday | Week 2 - Stability | Beneficiaries (Outside our control) | Social media organic | Sharing a video / link to our post with all the videos (tagging in Stroke of Luck) | |
Week 2 - Stability | Beneficiaries (Outside our control) | Stroke of Luck | TBC | ASL | |
Week 3 - Stamina | Beneficiaries (Under our control) | MSG YouTube - Videos | Videos / Playlist | Alex | |
Week 3 - Stamina | Beneficiaries (Under our control) | MSG Site - News & Video library | Add videos to video & landing pages | Alex | |
Thursday | Week 3 - Stamina | Beneficiaries (Under our control) | MSG YouTube - Post | Post to update on progress of campaign (excited about the feedback we're getting) | Ashley |
Week 3 - Stamina | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Reply to original “Getting active after stroke” to announce the start of week 3: “Stamina” | Ashley | |
Could be a different week | Week 3 - Stamina | Beneficiaries (Under our control) | MSG Newsletter | Link to MSG landing page | Lisa |
Wednesday | Week 3 - Stamina | Beneficiaries (Outside our control) | Social Media organic | Sharing of 1-2 videos (tagging in Stroke of Luck) | |
Week 3 - Stamina | Beneficiaries (Outside our control) | Stroke of Luck | TBC | ASL | |
Monday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG YouTube - Videos | Videos / Playlist | Alex |
Monday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG Site - News & Video library | Add videos to video & landing pages | Alex |
Friday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG YouTube - Post | Post to say the campaign is over, but you can find all the videos on this playlist (link) | Alex |
Monday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Reply to original “Getting active after stroke” to announce the start of week 4: “Flexibility” | Ashley |
Week 4 - Flexibility | Staff (and Volunteers) | Yammer - All company | Post that we’re in the last week of the campaign (link to intranet news and maybe some of our other collateral) | Ashley | |
Week 4 - Flexibility | Beneficiaries (Outside our control) | Stroke.org - news | News post to say the campaign is now over but you can find all the great content over on our sister site | (write) Alex / Ashley (post) Amy / Lindsay | |
Friday | Week 4 - Flexibility | Beneficiaries (Outside our control) | Social media organic | Sharing of the completed video library and/or playlist page | |
Week 4 - Flexibility | Beneficiaries (Outside our control) | Stroke of Luck | TBC | ASL | |
Post / During Washup | Staff (and volunteers) | Yammer - All company | Results of the campaign (mini report) | Clement | |
Post / During Washup | Staff (and volunteers) | Intranet | Blog post reflecting on production and results of campaign  | Alex | |
Post / During Washup | Management | Washup meeting | Dissection of production, running and results of campaign, lessons learned, etc | Clement | |
Post / During Washup | Management | Directorate meeting | Results of campaign | Clement | |
+2 weeks | Post / During Washup | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Poll to enquiry how people found the program | Alex |
+1 month | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog | Post about the benefits of strength training on stroke recovery and embedded videos | Ashley |
+2 months | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog | Post about the importance of stability exercises with embedded videos | Ashley |
+3 months | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog | Post about the importance of stamina exercises with embedded videos | Ashley |
+4 months | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog | Post about the importance of flexibility exercises with embedded videos | Ashley |
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