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Start doing | Stop doing | Keep doing |
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Use an easily accessible file sharing platform for quick reviews (Stream) | Stop using WeTransfer and other systems as a way of sharing files | |
Use a desktop publishing app to create coaching notes and long form text to make revisions easier to implement and reduce file sizes | ||
Proofread scripts before they are used in production. | ||
Agree ways of working including lines of communication, platforms for collaboration and reporting. | Using communication channels that fragment or duplicate the conversation and require frequent catch ups to keep everyone else up to speed - answering questions that have already been answered | |
Communicate with internal comms, marketing, and creative as soon as launch date is agreed/estimated. | Maintain control over key messaging and communication plan | |
Make keyword research / naming convention and landing page decisions an earlier part of the process | Changing names / urls after communicating with anyone outside of our team. | Base naming conventions and landing page decisions on keyword research and customer journeys. |
Complete QA/prep on any written content for video before sending it for post production. | Using the same individual for QA and post-production. | Multiple QA stages and multiple eyes on each stage |
Create a look and feel / style board (with video clips) before the shoot. Make sure this is approved by both parties. | Be influenced and led by expert opinion (within the style we have agreed). |