Summary
A summary of what the survey is for i.e., its purpose.
As a way to gather insight into the satisfaction of our users of the website and forums (on desktop and mobile), we created a survey on Optimal Workshop that is sent eight weeks after registration to users who have consented to be contacted via email. The survey will help us learn more about their expectations, perceptions, satisfaction, and areas for improvement.
Audience segment
The audience segment that receives it.
All users (stroke survivors, carers, healthcare professionals and family/friends) who register for an account on the forum and have consented to be contacted via email will receive the My Stroke Guide survey eight weeks after registration at 10:00am.
Users who have been sent the email by triggered automation on Dotdigital will then be transferred to another address book to ensure users who have received the email will not be receiving it again.
Responsibility
Who is responsible for the overall process as well as others responsible for delivering each part of the process.
The Digital Product Manager (Alex Lilja) is responsible for the general maintenance and collating the results of the survey and include it in the monthly My Stroke Guide report.
The Digital Marketing Manager (Lily Rogers) also supports the Digital Product Manager with any issues to do with the output of the survey.
Stakeholders
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Intended recipients of the report.
Head of Universal Support Products - Charlotte Potter
Head of Growth and Acquisition - Lynn Toon
Head of Experience and Development - Katy Rothwell
Digital Product Lead - Clement Okè
Engagement and Experience Lead - Lisa Jones
Experience and Development Lead - Fiona Magor
Process
The process of creating and sending the survey as well as collating the results.
With the launch of the new My Stroke Guide website and forum in November 2021, the Digital Product Manager and Head of Evaluation (Jo Fisher) developed a new survey in which we could ask specific questions about the effectiveness of the product.
We gathered feedback from users via a focus group that discussed how useful the website and forum have been for them and heard them share their own unique experience of our product. The below is the from the survey and focus group where stroke survivors and carers most commonly described the outcomes (changes in their lives) they experienced as a result of using My Stroke Guide. We currently
The My Stroke Guide survey operates on a ‘triggered automation campaign' using an email marketing tool called Dotdigital. The automation is set to trigger 8 weeks after a user has activated their account. The address book on Dotdigital is updated monthly using a csv. spreadsheet of user data exported from the Discourse (forum) platform. Results from the survey are recorded on a data set used for reporting.
Currently, we collate the results of our the survey by downloading an uncut (includes all responses) csv. spreadsheet of the participant data from Optimal Workshop where we . We then input the monthly data into the Discourse Google sheet that which is then used to pull data for the monthly My Stroke Guide reportas a data source/set for reports on Data studio.
Outcomes
I understand more about stroke and the changes it brings
I know others share similar experiences
I can cope better with life after stroke
I’m coming to terms with life after stroke
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