| Info |
|---|
| Info |
Department goals:
Outward facing goals:
|
| Tip |
|---|
Measureable goals
|
Our stakeholders
Audience/Stakeholder | Communication method(s)Available options | |
|---|---|---|
Staff |
| |
Volunteers |
| |
Stroke group network |
| |
Beneficiaries | Under our control
Outside our direct control
| |
Comms team (Marketing / Social Depts) | Communications team |
|
Management (directorate) |
|
Key communication points / messages
Phases
Audience
Method
Content
Responsible
When
Production
Comms team (Marketing / Social Depts)
Communicate the start date and goal(s) of the campaign / schedule meeting
TBC
Meeting
Plan / discuss social media campaign (if they're on board)
TBC
Audience | Key message | Supporting message | Call to action | Secondary call to action |
Beneficiaries | Being active is a great way to improve overall health throughout your recovery. It can help improve mood and increase energy levels. It can also help reduce the risk of another stroke. | Working with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, the videos offer three levels of difficulty and cover different aspects of movement. | You can watch each weekly video by visiting our page on My Stroke Guide. (add hyperlink)
| You can also subscribe to the My Stroke Guide YouTube channel |
Stroke of Luck Communication Plan
Supporters | The Stroke Association have teamed up with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, to produce a stroke-specific 4-week programme of short videos to help people who have had a stroke be more active at home. | The videos offer three levels of difficulty and cover different aspects of movement. | You can share the videos by visiting My Stroke Guide YouTube channel.
| Help us to create more resources that help people affected by stroke to rebuild their lives. stroke.org.uk/donate |
Professionals | The Stroke Association have teamed up with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, to produce a stroke-specific 4-week programme of short videos to help people who have had a stroke be more active at home. The videos offer three levels of difficulty and cover different aspects of movement. Each video is led by a qualified physiotherapist and includes written coaching notes to emphasise points to work on. | An introduction video explains how the videos work and how stroke survivors can assign themselves to a level of difficulty. There is also a video for carers to help them feel confident in supporting the person who has had a stroke. | If your patients are looking for support and encouragement to keep active, please share these videos. Visit our page on My Stroke Guide. (add hyperlink)
| You can also subscribe to the My Stroke Guide YouTube channel.
|
Our people, incl. volunteers | The Stroke Association have teamed up with the charity A Stroke of Luck, who specialise in exercise-based recovery for stroke survivors, to produce a stroke-specific 4-week programme of short videos to help people who have had a stroke be more active at home. The videos offer three levels of difficulty and cover different aspects of movement. Each video is led by a qualified physiotherapist and includes written coaching notes to emphasise points to work on. | An introduction video explains how the videos work and how stroke survivors can assign themselves to a level of difficulty. There is also a video for carers to help them feel confident in supporting the person who has had a stroke. | Help rebuild lives, and share this 4-week programme with our audiences. Go to mystrokeguide.com/news (suggest sign post people to the main site) | You can also share the My Stroke Guide YouTube channel |
Stroke of Luck communication/action plan
Date | Phase | Audience | Channel | Message Content | Lead |
|---|---|---|---|---|---|
Production | Internal comms | Submit two Intranet articles for announcement detail of programme
| Alex | ||
Production | Stroke.org team / Web Support | Meeting | Discussion about updating org.uk pages / news
| Lisa/Alex/Ashley | |
Production | Beneficiaries (Under our control) | MSG Site |
- blog | Production process reflection: why exercise is important in recovery, working with ASL again, etc  | Alex |
Production | Beneficiaries (Under our control) | MSG |
Blog article talking about the production process
Alex
Forum - Exercise category | We want your opinion, what do you think of this video? [short preview of the video] Add a poll | Alex/Ashley | |||
Production | Beneficiaries (Under our control) | MSG Newsletter | Looking forward to exercise videos using the below  | Lisa | |
Week -1 | Staff | Intranet - News article | Publishing announcement and details of programme | Internal comms | |
Week -1 | Volunteers | Intranet - News article | Publishing announcement and details of programme | Internal comms | |
Wednesday | Week -1 | Internal comms | Request for inclusion in “Your week”
| Ashley | |
Week |
-1 | Internal comms | Request for inclusion in “Monthly digital newsletter”, SA Support Group newsletter, Independent group newsletter | Ashley | |
Thursday | Week 0 | Beneficiaries (Under our control) | MSG Forum |
- announcements | Excited about programme starting next week, here is the schedule | Ashley |
Week 0 | Staff | Your week - weekly bulletin | Link to Intranet article, relying announcement and details of programme | Internal comms | |
Week 0 | Volunteers |
Intranet
Monthly digital newsletter | Link to Intranet article, relying announcement and details of programme |
[image from video]
Alex
Make sure this news post goes onto weekly bulletin
Internal comms | |||||
Week 0 | Stroke group network | Monthly digital newsletter | Relying announcement and details of programme | Internal comms | |
Monday | Week 1 - Strength | Staff (and Volunteers) | Yammer - All Company | Reminder of start of programme. Include full schedule and link to Intranet page for details of |
schedule Make sure this links to YouTube playlist and MSG landing page | Ashley |
Monday |
Week 1 - Strength | Beneficiaries (Under our control) | MSG Site - News |
Announcing the start of the Campaign - this will be the main landing page |
[image: either from videos or generic of people exercising]
Alex |
Monday |
Week 1 - Strength | Beneficiaries (Under our control) | MSG Site - Video library | Videos added |
Alex |
ad hoc
YouTube MSG
Videos / Playlist
YouTube MSG
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG YouTube - Videos | Videos added (CTA - End Cards / Description) | Alex |
ad hoc
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG YouTube - Post | Announce start of the |
[image from video]
Alex
Monday of week 1
MSG Forum
Post in "Getting active after stroke" to announce the schedule
Ashley
With release of first video
campaign | Ashley | ||||
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG Forum - Getting active after stroke category | Announce start of campaign and post the schedule | Ashley |
Monday | Week 1 - Strength | Beneficiaries (Under our control) | MSG Forum - Getting active after stroke category | Reply to post in “Getting active after stroke” with the link to week 1 videos | Ashley |
Monday |
Week 1 - Strength | Beneficiaries (Outside our control) |
Stroke.org |
Post about the start of the Campaign
Wednesday of week 1
Stroke.org
Make sure website links get updated
Update website links | Lisa/Websupport/Alex/Ashley | ||||
|
|
|
|
| |
Monday |
Week 1 - Strength | Beneficiaries (Outside our control) | Stroke of Luck | TBC |
ASL | |||||
Monday | Week 2 - Stability | Beneficiaries (Under our control) | MSG YouTube | Videos / Playlist | Alex |
Monday | Week 2 - Stability | Beneficiaries (Under our control) | MSG Site - News & Video library | Add videos |
Alex |
ad hoc
YouTube MSG
Videos / Playlist
Alex
ad hoc
Monday | Week 2 - Stability | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Reply to original “Getting active after stroke” to announce the start of week 2: “Stability” | Ashley |
|
|
|
|
|
Week 2 - Stability | Beneficiaries (Outside our control) | Stroke of Luck | TBC |
ASL | |||||
Week 3 - Stamina | Beneficiaries (Under our control) | MSG YouTube - Videos | Videos / Playlist | Alex | |
Week 3 - Stamina | Beneficiaries (Under our control) | MSG Site - News & Video library | Add videos to video & landing pages | Alex |
ad hoc
YouTube MSG
Videos / Playlist
Alex
ad hoc
Thursday | Week 3 - Stamina | Beneficiaries (Under our control) | MSG YouTube - Post | Post to update on progress of campaign (excited about the feedback we're getting) |
Ashley |
Week 3 - Stamina | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Reply to original “Getting active after stroke” to announce the start of week 3: “Stamina” | Ashley |
Could be a different week | Week 3 - Stamina | Beneficiaries (Under our control) | MSG Newsletter |
Link to MSG landing page | Lisa | |||
|
|
|
|
|
Week 3 - Stamina | Beneficiaries (Outside our control) | Stroke of Luck | TBC | ASL |
Monday | Week 4 - Flexibility |
Staff and Volunteers
Yammer
Post in All Company that we’re in the last week of the campaign (link to intranet news and maybe some of our other collateral)
Ashley
Beneficiaries (Under our control) | MSG YouTube - Videos | Videos / Playlist | Alex | ||
Monday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG Site - News & Video library | Add videos to video & landing pages | Alex |
ad hoc
YouTube MSG
Videos / Playlist
Alex
ad hoc
Friday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG YouTube - Post | Post to say |
the campaign is over, but you can find all the videos on this playlist (link) | Alex |
Monday | Week 4 - Flexibility | Beneficiaries (Under our control) | MSG Forum - “Getting active after stroke” | Reply to original “Getting active after stroke” to announce the start of week 4: “Flexibility” | Ashley |
Week 4 - Flexibility |
Beneficiaries (Outside our control)
Stroke.org
News post to say the campaign is now over but you can find all the great content over on our sister site
Thursday of week 4
Staff (and Volunteers) | Yammer - All company | Post that we’re in the last week of the campaign (link to intranet news and maybe some of our other collateral) | Ashley | |
|
|
|
|
|
Week 4 - Flexibility | Beneficiaries (Outside our control) | Stroke of Luck | TBC |
ASL | ||
Post / During Washup | Staff |
Yammer - All company | Results of the campaign (mini report) |
Clement |
Post / During Washup | Staff | Intranet | Blog post reflecting on production and results of campaign  | Alex |
Post / During Washup | Management | Washup meeting | Dissection of production, running and results of campaign, lessons learned, etc | Clement |
Post / During Washup | Management | Directorate meeting | Results of campaign | Clement |
+2 weeks | Post / During Washup | Beneficiaries (Under our control) | MSG |
Next team blog post - all videos, reflection on process, great to work with Stroke of Luck, funny pictures from production process, etc
Alex
April
MSG Forum
Forum - “Getting active after stroke” | Poll to enquiry how people found the program | Alex | |
+1 month | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog |
Post about the benefits of strength training on stroke recovery and embedded videos | Ashley |
??? | Post / During Washup | Social media marketing | Meeting | Submit brief
| Lisa/Alex/Ashley |
+2 months | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog |
Post about the importance of stability exercises with embedded videos | Ashley |
+3 months | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog |
Post about the importance of stamina exercises with embedded videos | Ashley |
July | Post ('We are undefeatable') | Beneficiaries (Outside our control) | Social Media | Some kind of social campaign, sharing videos / links | Lisa |
+4 months | Post / During Washup | Beneficiaries (Under our control) | MSG Site - Blog |
Post about the importance of flexibility exercises with embedded videos | Ashley |
TBC
Key communication points / messages
| Info |
|---|
For stakeholder communications pro tips from Atlassian teams visit: https://www.atlassian.com/team-playbook/plays/stakeholder-communications-plan |