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🌶 Key people

Project lead

Alex Lilja - will be the main contact for this project and liaise and build the relationships with the collaborators, actioning the deliverables and ensuring we stay aligned with the brief.

Supporting

Ashley Tallyn - providing support to Alex, helping with the comms plan and ensuring we are working to accurate timescales and keeping the team on track.

Overseeing

Clement Oke - will be overseeing the project management and supporting where he can.

Status

IN PROGRESS

🍓 Overview

My Stroke Guide connects you with others through our online community and provides you with information, aphasia friendly resources and support, 24/7.

We have over 200 videos on the physical and emotional effects of stroke, living well after stroke (recovery) and practical things to think about like finance, driving and adapting your home. Many also share their lived experiences of stroke as a survivor, carer and/or health professional.

In future, we would like the content we produce to be as varied and diverse as our users. We are looking to grow and diversify our content with themes exploring food after stroke and getting back in the kitchen, exploring diverse cuisines, helpful kitchen gadgets, meal prepping and pureed food, ideally featuring chefs with a stroke understanding/background.

The My Stroke Guide community is comprised of people of all ages, backgrounds, cultures, and creeds. We want them to feel more empowered when they view our content and to raise awareness of the challenges they face in their stroke recovery.

We have identified an opportunity to reach stroke survivors (and carers) at a stage in the recovery journey that many can find challenging and quite personal, in this project we would like to create content that features:

  • Cooking one-handed

  • Adapting the kitchen

  • Kitchen gadgets that can help

  • Meal prepping

  • Healthy recipes/ingredients to suit a new diet/lifestyle

  • Pureed food i.e., swallowing problems

In this project we are looking to partner up/collaborate with other organisations and influencers in the field to create stroke specific dietary content.

🥐 Objectives

Objectives

Priority

To empower stroke survivors with knowledge of healthy cooking, meal preparation and diversifying their knowledge on cuisines and ingredients.

HIGH

Raising awareness and increasing visibility of disabled people with a focus on adapting, learning skills, and overcoming the challenges they face adjusting to new lifestyles.

HIGH

Bringing a variety of lifestyle content to our channels and ensuring that our channels are more diverse.

MEDIUM

🥑 Timeline

A rough timeline of the production that is ready to be implemented as its own project.

25-Jul202201-Aug08-Aug15-Aug22-Aug29-Aug05-Sep12-Sep19-Sep26-Sep03-Oct10-Oct17-Oct24-Oct31-Oct07-Nov14-Nov21-Nov28-Nov05-Dec
Research
Legal
Pre-production
Filming
Post-production
Marketing, Comms and Social
Blogging

Second focus group

Collate results

Agree survey

Run survey

Collate survey results

Partnership contracts

Branding agreed

Notify corporate

Restart conversations

Storyboarding

Recipes

Internal recipe discussion

Recipes reviewed

Share findings and recipe ideas with external

Shooting

Consult with editors

Go LIVE!

Agree key messaging

External comms brief to Mia

Social media planning

My Stroke Guide Blog

YouTube community

🍜 Project status

The roadmap below shows the status of the project along other epics. Filter the chart by the label 'cookery” to view only the issues related to this project.

https://strokedigital.atlassian.net/jira/software/projects/MSGF/boards/2/roadmap

🥓 Stakeholders

Internal stakeholders (who has been informed)

  • Corporate partnerships team - Jeremy Gould
  • Branding team - Rita Batshon
  • Marketing team(s) - Lisa Jones for the key messaging and Mia Churcher for the external comms brief
  • Comms implementation group - 27 members in this group to be informed of the activity
  • Creative team - Ty Bhogal, Davinder Claire, Mark Adkins
  • Social team - Oli Dillon and Georgia Shakeshaft
  • Involvement Network - Jenny Stephenson
  • Stroke information - Deborah Fajerman
  • Head of Universal Support Products - Charlotte Potter
  • Relationship owner - Lynn Vincent

External stakeholders

  • Partners involved

  • Involvement participants

  • MSG users

🍤 Risks and constraints

Risk factors

Constraints

Illness (e.g. Covid-19)

Cost

Accidents (e.g. occupational hazards)

Quality

Family emergencies

Scope

Personal emergencies

Time

🍨 Major dependencies

  • Logical/casual: Dependences that are causal in nature. Such dependencies are intrinsic to any project and cannot be avoided. Logical dependency describes tasks that depend on the output of the preceding tasks, so they cannot be run concurrently.

  • Resource: Because it is dependent on the availability of shared resources, it is due to a project constraint. 

  • Preferential: Generally, these dependencies are influenced by the members of the team, other stakeholders, and industrial practices. When tasks follow developed standard practices, they are subject to preferred dependencies.

  • External: Things are bound to happen that are beyond your control. It is impossible for project managers to influence the progress of their projects when some tasks depend on outside factors. Keeping a backup/contingency plan in place for these dependencies is recommended.

  • Collaboration: Multi-team projects are often complex, and teams depend on each other to complete them on time. Having clear and consistent communication and timelines are essential to complete the project and ensure you are always leaving room for error. Full transparency is paramount.

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