Comms plan goals:
Clear internal communication with all staff and volunteers about plan for and goals of the campaign
Generate interest and engagement with beneficiaries
Our stakeholders
Audience/Stakeholder | Communication method(s) |
|---|---|
Staff and Volunteers (internal general) |
|
Beneficiaries | Under our control
Outside our direct control
|
Comms team (Marketing / Social Depts) |
|
Management (directorate) |
|
Our comms cadence
Phases | Audience | Method | Content | When |
|---|---|---|---|---|
Production | Comms team (Marketing / Social Depts) | Communicate the start date and goal(s) of the campaign / schedule meeting | TBC | |
Meeting | Plan / discuss social media campaign (if they're on board) | TBC | ||
Already in place | Beneficiaries (Under our control) | MSG Site | News post by Alex - looking forward to Campaign | |
February | Beneficiaries (Under our control) | MSG Site | News article talking about the production process (AL) | |
MSG Newsletter | Looking forward to exercise videos using the below | |||
Week 0 - Week before video release | Beneficiaries (Under our control) | MSG Forum | Post in announcements category with schedule | Thursday of week 0 |
Staff and Volunteers | Intranet | Write Blog post (announcement and details of programme) | ||
Make sure this news post goes onto weekly bulletin | ?? | |||
Week 1 - Strength | Staff and Volunteers | Yammer | Reminder and link to Intranet page for details of production process Make sure this links to YouTube playlist and MSG landing page | Monday of week 1 |
Beneficiaries (Under our control) | MSG Site | News article announcing the start of the Campaign - this will be the main landing page | Monday of week 1 | |
MSG Site | Videos added to MSG - Keeping Active | ad hoc | ||
YouTube MSG | Videos / Playlist CTA - End Cards / Description | ad hoc | ||
YouTube MSG | Post about the start of the Campaign | Monday of week 1 | ||
MSG Forum | Post in "Getting active after stroke" to announce the schedule | With release of first video | ||
MSG Forum | Reply to post in “Getting active after stroke” with the link to week 1 videos | Monday of week 1 | ||
Beneficiaries (Outside our control) | YouTube (stroke.org) | Post about the start of the Campaign | Wednesday of week 1 | |
Stroke.org | Make sure website links get updated | |||
Social Media organic | Announcing start of campaign (tagging in Stroke of Luck) | Monday of week 1 | ||
Stroke of Luck | TBC | n/a | ||
Week 2 - Stability | Beneficiaries (Under our control) | MSG Site | Add videos to video & landing pages | ad hoc |
YouTube MSG | Videos / Playlist | ad hoc | ||
MSG Forum | Reply to original “Getting active after stroke” to announce the start of week 2: “Stability” | Monday of week 2 | ||
Beneficiaries (Outside our control) | Social media organic | Sharing a video / link to our post with all the videos (tagging in Stroke of Luck) | Wednesday of week 2 | |
Stroke of Luck | TBC | TBC | ||
Week 3 - Stamina | Beneficiaries (Under our control) | MSG Site | Add videos to video & landing pages | ad hoc |
YouTube MSG | Videos / Playlist | ad hoc | ||
YouTube MSG | Post to update on progress of campaign (excited about the feedback we're getting) | Thursday of week 3 | ||
MSG Forum | Reply to original “Getting active after stroke” to announce the start of week 3: “Stamina” | Monday of week 3 | ||
MSG Newsletter | ?? | |||
Beneficiaries (Outside our control) | Social Media organic | Sharing of 1-2 videos (tagging in Stroke of Luck) | Wednesday of week 3 | |
Stroke of Luck | TBC | TBC | ||
Week 4 - Flexibility | Staff and Volunteers | Yammer | Post in All Company that we’re in the last week of the campaign (link to intranet news and maybe some of our other collateral) | Monday of week 1 |
Beneficiaries (Under our control) | MSG Site | Add videos to video & landing pages | ad hoc | |
YouTube MSG | Videos / Playlist | ad hoc | ||
YouTube MSG | Post to say that the campaign is over, but you can find all the videos on this playlist | Friday of week 4 | ||
MSG Forum | Reply to original “Getting active after stroke” to announce the start of week 4: “Flexibility” | Monday of week 4 | ||
Beneficiaries (Outside our control) | Stroke.org | News post to say the campaign is now over but you can find all the great content over on our sister site | Thursday of week 4 | |
Social media organic | Sharing of the completed video library and/or playlist page | Friday of week 4 | ||
Stroke of Luck | TBC | TBC | ||
Post / During Washup | Staff and volunteers | Yammer | Results of the campaign (mini report) in All Company | TBC |
Intranet | Blog post reflecting on production and results of campaign | TBC | ||
Management | Washup meeting | Dissection of production, running and results of campaign, lessons learned, etc | TBC | |
Directorate meeting | Results of campaign | TBC | ||
Beneficiaries (Under our control) | MSG Site | Next team blog post - all videos, reflection on process, great to work with Stroke of Luck, funny pictures from production process, etc | TBC | |
MSG Site | Blog post about the benefits of strength training on stroke recovery and embedded videos | TBC | ||
MSG Site | Blog post about the importance of stability exercises with embedded videos | TBC | ||
MSG Site | Blog post about the importance of stamina exercises with embedded videos | TBC | ||
MSG Site | Blog post about the importance of flexibility exercises with embedded videos | TBC |
Open actions
For stakeholder communications pro tips from Atlassian teams visit: https://www.atlassian.com/team-playbook/plays/stakeholder-communications-plan
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