A Stroke of Luck communications plan

Staff

• Yammer

• Intranet (News / Blog)

• Your week - weekly bulletin

• Associate Directs weekly email

Volunteers

• Monthly digital newsletter (8-16th)

• Yammer (what do they have access to?)

• Intranet (what do they have access to?)

Beneficiaries

Under our control

• My Stroke Guide site

• YouTube (MSG)

• My Stroke Guide forum

• My Stroke Guide Newsletter

• Paid YouTube ads? (budget dependent)

Outside our direct control

• Beneficiary Newsletter

• Stroke.org

• Homepage block

• Social (Twitter, Facebook, etc)

• Paid social ads (budget dependent)

• YouTube (stroke.org)

• Stroke of Luck (all)

Comms team (Marketing / Social Depts)

• Email

• Teams

Management (directorate)

• Teams

• Jira updates

• Washup meeting

• Customer care meeting

Production

Comms team (Marketing / Social Depts)

Email

Communicate the start date and goal(s) of the campaign / schedule meeting

TBC

Meeting

Plan / discuss social media campaign (if they're on board)

TBC

Already in place

Beneficiaries (Under our control)

MSG Site

News post - looking forward to Campaign

Alex

February

Beneficiaries (Under our control)

MSG Site

Blog article talking about the production process

Alex

MSG Newsletter

Looking forward to exercise videos using the below

Lisa

Week 0 - Week before video release

Beneficiaries (Under our control)

MSG Forum

Post in announcements category with schedule

Ashley

Thursday of week 0

Staff and Volunteers

Intranet

Write Blog post (announcement and details of programme)

[image from video]

Alex

Make sure this news post goes onto weekly bulletin

Lisa?

Week 1 - Strength

Staff and Volunteers

Yammer

Reminder and link to Intranet page for details of production process

Make sure this links to YouTube playlist and MSG landing page

Ashley

Monday of week 1

Beneficiaries (Under our control)

MSG Site

News article announcing the start of the Campaign - this will be the main landing page

[image: either from videos or generic of people exercising]

Alex

Monday of week 1

MSG Site

Videos added to MSG - Keeping Active

Alex

ad hoc

YouTube MSG

Videos / Playlist

CTA - End Cards / Description

Alex

ad hoc

YouTube MSG

Post about the start of the Campaign

[image from video]

Alex

Monday of week 1

MSG Forum

Post in "Getting active after stroke" to announce the schedule

Ashley

With release of first video

MSG Forum

Reply to post in “Getting active after stroke” with the link to week 1 videos

Ashley

Monday of week 1

Beneficiaries (Outside our control)

YouTube (stroke.org)

Post about the start of the Campaign

Wednesday of week 1

Stroke.org

Make sure website links get updated

Social Media organic

Announcing start of campaign (tagging in Stroke of Luck)

Monday of week 1

Stroke of Luck

TBC

n/a

Week 2 - Stability

Beneficiaries (Under our control)

MSG Site

Add videos to video & landing pages

Alex

ad hoc

YouTube MSG

Videos / Playlist

Alex

ad hoc

MSG Forum

Reply to original “Getting active after stroke” to announce the start of week 2: “Stability”

Ashley

Monday of week 2

Beneficiaries (Outside our control)

Social media organic

Sharing a video / link to our post with all the videos (tagging in Stroke of Luck)

Wednesday of week 2

Stroke of Luck

TBC

TBC

Week 3 - Stamina

Beneficiaries (Under our control)

MSG Site

Add videos to video & landing pages

Alex

ad hoc

YouTube MSG

Videos / Playlist

Alex

ad hoc

YouTube MSG

Post to update on progress of campaign (excited about the feedback we're getting)

Alex

Thursday of week 3

MSG Forum

Reply to original “Getting active after stroke” to announce the start of week 3: “Stamina”

Ashley

Monday of week 3

MSG Newsletter

??

Lisa

Beneficiaries (Outside our control)

Social Media organic

Sharing of 1-2 videos (tagging in Stroke of Luck)

Wednesday of week 3

Stroke of Luck

TBC

TBC

Week 4 - Flexibility

Staff and Volunteers

Yammer

Post in All Company that we’re in the last week of the campaign (link to intranet news and maybe some of our other collateral)

Ashley

Monday of week 1

Beneficiaries (Under our control)

MSG Site

Add videos to video & landing pages

Alex

ad hoc

YouTube MSG

Videos / Playlist

Alex

ad hoc

YouTube MSG

Post to say that the campaign is over, but you can find all the videos on this playlist

Alex

Friday of week 4

MSG Forum

Reply to original “Getting active after stroke” to announce the start of week 4: “Flexibility”

Ashley

Monday of week 4

Beneficiaries (Outside our control)

Stroke.org

News post to say the campaign is now over but you can find all the great content over on our sister site

Thursday of week 4

Social media organic

Sharing of the completed video library and/or playlist page

Friday of week 4

Stroke of Luck

TBC

TBC

Post / During Washup

Staff and volunteers

Yammer

Results of the campaign (mini report) in All Company

Clement

TBC

Intranet

Blog post reflecting on production and results of campaign

Alex

TBC

Management

Washup meeting

Dissection of production, running and results of campaign, lessons learned, etc

Clement

TBC

Directorate meeting

Results of campaign

Clement

TBC

Beneficiaries (Under our control)

MSG Site

Next team blog post - all videos, reflection on process, great to work with Stroke of Luck, funny pictures from production process, etc

Alex

April

MSG Forum

Poll to enquiry how people found the program

Alex

MSG Site

Blog post about the benefits of strength training on stroke recovery and embedded videos

Ashley

TBC

MSG Site

Blog post about the importance of stability exercises with embedded videos

Ashley

TBC

MSG Site

Blog post about the importance of stamina exercises with embedded videos

Ashley

TBC

MSG Site

Blog post about the importance of flexibility exercises with embedded videos

Ashley

TBC