Craig mentioned that he prefer the clock on the videos not to be purple, which brought up the issue surrounding branding.
Branding needs to be organised and discussed but felt the old branding on the videos “Proud partners” didn't feel like it suited our own branding.
Have asked the brand team to advise on how it should look to ensure we have fair branding for both partners.
This will influence how we design our thumbnails and will likely change the purple animated clock to a neutral colour that is above all accessible.
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