ASoL retrospective

• Clearly define the partnership and obligations of both parties

• Inviting external partners or clients to your home for work purposes. Safeguarding/insurance implications

• Ensure filming is done professionally to get the best quality input

Use an easily accessible file sharing platform for quick reviews (Stream)

Stop using WeTransfer and other systems as a way of sharing files

Use a desktop publishing app to create coaching notes and long form text to make revisions easier to implement and reduce file sizes

Proofread scripts before they are used in production.

Agree ways of working including lines of communication, platforms for collaboration and reporting.

Using communication channels that fragment or duplicate the conversation and require frequent catch ups to keep everyone else up to speed - answering questions that have already been answered

Communicate with internal comms, marketing, and creative as soon as launch date is agreed/estimated.

Maintain control over key messaging and communication plan

Make keyword research / naming convention and landing page decisions an earlier part of the process

Changing names / urls after communicating with anyone outside of our team.

Base naming conventions and landing page decisions on keyword research and customer journeys.

Complete QA/prep on any written content for video before sending it for post production.

Using the same individual for QA and post-production.

Multiple QA stages and multiple eyes on each stage

Create a look and feel / style board (with video clips) before the shoot. Make sure this is approved by both parties.

Be influenced and led by expert opinion (within the style we have agreed).