Project brief: Eating well after stroke

Owned by Alex.Lilja (Unlicensed), created
Last updated: Mar 13, 2023
4 min read

Key people

Project lead

Alex Lilja - will be the main contact for this project, actioning the deliverables and ensuring we stay aligned with the brief.

Supporting

Ashley Tallyn - providing support to the team ensuring we are on schedule and keeping to the brief specifics.

Overseeing

Clement Oke - will be overseeing the project management and supporting where he can.

Status

in Progress

 

 

What is the project about?

The Digital Support Products team are working on a new project about getting back in the kitchen and eating well after stroke.

We're looking to grow and diversify our content with themes exploring food after stroke and getting back in the kitchen. We hope to include topics that explore diverse cuisines, bring attention to helpful kitchen gadgets, show different ways of meal prepping and explore pureed food. We are keen to feature chefs with a stroke understanding/background.

So while there is an overarching theme of FOOD AFTER STROKE, we are currently conducting research to find out what kind of food/lifestyle content our audiences want from us. To help us structure the content and organise the video programme we want to understand what food-related stroke content is relevant to them (i.e. stroke survivors and carers etc) in their stroke recovery journey.

Background

My Stroke Guide connects you with others through our online community and provides you with information, aphasia friendly resources and support, 24/7.

We have over 200 videos on the physical and emotional effects of stroke, living well after stroke (recovery) and practical things to think about like finance, driving and adapting your home. Many also share their lived experiences of stroke as a survivor, carer and/or health professional.

In future, we would like the content we produce to be as varied and diverse as our users. We are looking to grow and diversify our content with themes exploring food after stroke and getting back in the kitchen, exploring diverse cuisines, helpful kitchen gadgets, meal prepping and pureed food, ideally featuring chefs with a stroke understanding/background.

The My Stroke Guide community is comprised of people of all ages, backgrounds, cultures, and creeds. We want them to feel more empowered when they view our content and to raise awareness of the challenges they face in their stroke recovery.

We have identified an opportunity to reach stroke survivors (and carers) at a stage in the recovery journey that many can find challenging and quite personal, in this project we would like to create video content that features:

  • Cooking one-handed

  • Adapting the kitchen

  • Kitchen gadgets that can help

  • Meal prepping

  • Healthy recipes/ingredients to suit a new diet/lifestyle

  • Pureed food i.e., swallowing problems

In this project we are looking to partner up/collaborate with other organisations and influencers in the field to create stroke specific dietary content.

Objectives

Objectives

Priority

Objectives

Priority

To empower stroke survivors with knowledge of healthy cooking, meal preparation and diversifying their knowledge on cuisines and ingredients.

high

Raising awareness and increasing visibility of disabled people with a focus on adapting, learning skills, and overcoming the challenges they face adjusting to new lifestyles.

HIGH

Bringing a variety of lifestyle content to our channels and ensuring that our channels are more diverse.

MEDIUM

Project status

The roadmap below shows the status of the project along other epics. Filter the chart by the label 'cookery” to view only the issues related to this project.

Stakeholders

Internal stakeholders (who has been informed)

Corporate partnerships team - Jeremy Gould
Branding team - Rebecca Ward Murphy
Marketing team(s) - Lisa Jones for the key messaging and Mia Churcher for the external comms brief
Comms implementation group - 27 members in this group have been informed of this project
Creative team - Ty Bhogal, Davinder Claire, Mark Adkins
Social team - Oli Dillon and Georgia Shakeshaft
Involvement Network - Jenny Stephenson
Stroke information - Deborah Fajerman
Head of Universal Support Products - Charlotte Potter
Relationship owner - Lynn Vincent
Legal - Linda Morrissey

External stakeholders

  • Partners involved

  • Involvement participants

  • MSG users

Risks and constraints

Risk factors

Constraints

Risk factors

Constraints

Illness (e.g. Covid-19)

Cost

Accidents (e.g. occupational hazards)

Quality

Family emergencies

Scope

Personal emergencies

Time

Major dependencies

  • Logical/casual: Dependences that are causal in nature. Such dependencies are intrinsic to any project and cannot be avoided. Logical dependency describes tasks that depend on the output of the preceding tasks, so they cannot be run concurrently.

  • Resource: Because it is dependent on the availability of shared resources, it is due to a project constraint. 

  • Preferential: Generally, these dependencies are influenced by the members of the team, other stakeholders, and industrial practices. When tasks follow developed standard practices, they are subject to preferred dependencies.

  • External: Things are bound to happen that are beyond your control. It is impossible for project managers to influence the progress of their projects when some tasks depend on outside factors. Keeping a backup/contingency plan in place for these dependencies is recommended.

  • Collaboration: Multi-team projects are often complex, and teams depend on each other to complete them on time. Having clear and consistent communication and timelines are essential to complete the project and ensure you are always leaving room for error. Full transparency is paramount.