Branding

• Craig mentioned that he prefer the clock on the videos not to be purple, which brought up the issue surrounding branding.

• Branding needs to be organised and discussed but felt the old branding on the videos “Proud partners” didn't feel like it suited our own branding.

• Have asked the brand team to advise on how it should look to ensure we have fair branding for both partners.

• This will influence how we design our thumbnails and will likely change the purple animated clock to a neutral colour that is above all accessible.

Branding last time

Open